Nissan is ready to conquer Russia. Although the Japanese automaker already has a firm grip on 5.9 percent of the Russian auto market, it has launched a campaign to increase its market share to at least 10 percent within the next four years. If successful, this would require a tripling of the number of units Nissan sold in Russia last year going from 161,000 to close to 500,000.
Nissan’s St. Petersburg plant is getting upgrades to its plastics and press shops so that it can produce five models concurrently. These models will include the Murano, Teana, Qashqai and X-Trail. However, it is the reborn Datsun brand that is stealing some headlines. Nissan is using this once-dead brand as a low-cost locally-produced model that can be specifically marketed in emerging markets such as the one in Russia. Out of 10 best cars for a second chance car loan, Nissan dominated with 4 out of the top 10 spots going to various versions of the Versa.